Digital marketing driven by the data and results that matter.

 
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Candid Media is a digital marketing agency built on purpose.

 

Successful digital marketing campaigns require strategic execution, thoughtful analysis and continual optimization. We plan, execute and optimize digital marketing campaigns, focussed on driving actions that are valuable to your business and delivering results that align with your marketing, media, and ultimately, business objectives. 

 

 
 

DRIVEN BY THE DATA AND RESULTS THAT MATTER.

We dig beyond vanity metrics and focus on the data that directly impacts your bottom line, both in the short and long term. We pull insights and learnings from that data, then make informed decisions on our next right move. That means every move we make has thoughtful reasoning behind it.

To put it simply, we'll help you reach, engage, and convert the right people, at the right time, with the results to prove it, and show you where those results fit into the bigger picture.

 
 
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How we motivate your current and future customers to take action:

 
 
 
 
 

We know our stuff, so you don't have to.

 
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RESULTS, MEASURED.

At Candid, data is our lifeblood and results are our purpose. Our reports focus on key performance indicators that speak directly to the initial objectives we set out to achieve. Because numbers can be daunting, we'll explain exactly what that data means to your bottom line (the "so what?") and provide thoughtful recommendations on our next move. Whether it's daily, weekly, or monthly, we'll develop a reporting structure that holds us accountable, shows you how it all works, and assures you that your budget is being spent effectively.

 
 
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On the blog:

 
    3      Ways To Cut Wasteful Spending in AdWords    When your Google AdWords campaign is spending money but not converting, it’s easy to feel a little defeated. The good news: there are many opportunities for improvement.  We’ve gathered 3 of our go-to, simple steps to take on Search campaigns to cut unnecessary spending and get the most bang for your AdWords buck.

3 Ways To Cut Wasteful Spending in AdWords

When your Google AdWords campaign is spending money but not converting, it’s easy to feel a little defeated. The good news: there are many opportunities for improvement.

We’ve gathered 3 of our go-to, simple steps to take on Search campaigns to cut unnecessary spending and get the most bang for your AdWords buck.

   Does your marketing plan need a micro-influencer?    In a media landscape saturated with advertisers all trying to cut through the noise, influencer marketing has become an essential piece of the modern marketer's tool belt.  Micro-influencers — people who have garnered small yet extremely loyal audiences on their social media platforms by creating compelling content and simply being themselves — are a marketer's saving grace.

Does your marketing plan need a micro-influencer?

In a media landscape saturated with advertisers all trying to cut through the noise, influencer marketing has become an essential piece of the modern marketer's tool belt.

Micro-influencers — people who have garnered small yet extremely loyal audiences on their social media platforms by creating compelling content and simply being themselves — are a marketer's saving grace.

   6 Google Analytics Metrics for Website Success    In our digitally-driven landscape, data is king — but only if you understand what it means and how to use it to your advantage. Google Analytics is an extremely powerful tool to analyze traffic to your website, learn about your audience and their behaviour, and then optimize your content to ensure your web content goals are being met. We've broken down the Google Analytics dashboard into six key performance metrics you should start leveraging today.

6 Google Analytics Metrics for Website Success

In our digitally-driven landscape, data is king — but only if you understand what it means and how to use it to your advantage. Google Analytics is an extremely powerful tool to analyze traffic to your website, learn about your audience and their behaviour, and then optimize your content to ensure your web content goals are being met. We've broken down the Google Analytics dashboard into six key performance metrics you should start leveraging today.

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Why choose us?

"Stefanie's professional approach to digital marketing and her ability to create compelling and eye-catching content is exactly what audiences want. Combine her click-worthy content production with a 'can-do' energy, and that's a recipe for marketing greatness." 

— Mark Glucki, Owner
Wonderlab Media, Toronto


"Stefanie worked closely with our marketing team and was integral to our execution. Stefanie drove significant improvements to our online marketing efforts - we were able to recognize a major improvement in the efficiency and effectiveness of our Google AdWords spend. She was also a pleasure to work with and built an amazing relationship with my team.”

— Brent Harvey, former VP of Sales & Marketing
Lambda Solutions*, Vancouver

*client at former employer Dotdynamic Inc.


"Stefanie is a talented digital marketer whom I had the great pleasure of working with at Lambda Solutions. Stefanie offered us SEM & SMM consulting services via Dotdynamic. Her knowledge in SEM helped us increase our digital presence and incoming leads via Google AdWords. As a knowledgeable, results-driven and passionate marketer, I am happy to recommend Stefanie for the above services in addition to content creation, distribution, and digital marketing strategy. You will have fun working with her and seeing the fruits of her labor!"

— Sean Myomi Hougan, Owner
Myomi Marketing


"What an overwhelming success. The video you created for us was very well-received. For those that were part of the experience, many came up to me and said they got choked up and were about to cry. Some younger dental hygienists said it really made an impression on them. We recorded important history, and we thank you again!"

Mickey Emmons Wener, RDH MEd
Canadian Dental Hygienists Association